Walmart plans $2.3 billion acquisition of TV maker Vizio

The retail giant, Walmart, unveiled plans to acquire Vizio for $2.3 billion. This strategic investment is intended to strengthen Walmart's position in the advertising business, with the goal of maximizing profits and competing with its rivals.

These plans, which were announced during Walmart's earnings release for the fourth quarter, show efforts to diversify its revenues and become a key player in the advertising technology industry.

Vizio's operating system enables streaming of ad-supportedcontent on their TVs, an area that Walmart $WMT wants toleverage to maximize its advertising revenue. In a press release, Walmart said that Vizio's operating system has 18 million active accounts. Following the announcement of this acquisition, the stock Vizio $WZIO rose 16%, indicating a positive investor reaction to this strategic transaction.

This acquisition comes at a time whenWalmart is struggling to compete in the growing advertising segment AmazonWalmart's control of Vizio's platform will give companies that advertise with the retailer greater reach and the ability to target advertising more effectively.

"We believe that VIZIO's customer-centric operating system provides a great viewing experience at attractive prices. We also believe this advertising business will be profitable and grow rapidly."

Seth Dallaire, executive vice president and chief revenue officer, Walmart

For Walmart, this not just about selling TVs, but about building an entire media ecosystem. After acquiring Vizio, Walmart can offer innovative TV and home entertainment products and media experiences, strengthening its position and increasing the appeal of for advertisers and investors alike.

This investment underscores the company's committed approach to expanding its business and strengthening its position in a dynamic world of retail and advertising.

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