A revolution in the tobacco industry: The story of Philip Morris' Zyn

Zyn, a brand of flavoured nicotine sachets, is the latest product to be launched by tobacco giant Philip Morris International in response to efforts by governments around the world to curb the tobacco industry. Despite the fact that Zyn does not contain tobacco, its popularity continues to grow thanks to its approach to nicotine addiction.

Tobacco-free nicotine

Zyn is offered in small, round boxes that resemble mints. These white sachets, similar in size to chewing gum, deliver more nicotine directly into the bloodstream than a conventional cigarette. Unlike traditional chewing tobacco, there is no need to chew the pouches or spit out the accumulated juice.

The smokeless trend

Zyn's popularity is growing due to its convenience and unobtrusiveness. The brand is often presented as a healthier alternative to smoking, supported by massive online advertising. This marketing strategy reflects a broader trend where tobacco companies are diversifying their business models to focus on tobacco-free…