The end of Google's search engine dominance?

Google, long considered the unshakable leader in Internet search, is facing major changes. For the first time in decades, it is losing its dominant share of the search market in the United States. The main competitors are not traditional players like Bing or Yahoo, but rising giants like Amazon. What does this mean for the future of search and for Google itself?

Google has become so powerful over the past two decades that its name has become synonymous with search. However, research firm eMarketer predicts that Google will no longer control the majority of the US search ad market in the next year. While it will remain the biggest player with a 48% share of ad revenue, Amazon is gradually taking a slice of the pie and is expected to control up to 27% of the market by 2026.

Does this mean the end of Google? Absolutely not. The company is still growing and remains the fourth most valuable company in the world with a market value of $2 trillion. In addition to search, it also dominates in…