Huawei is overtaking Apple in the Chinese market: Fierce battle for the top spot continues

Apple's smartphone sales in China fell by 0.3% in the third quarter of 2024, while rival Huawei saw sales surge by 42%. This dynamic shows the growing competition in the world's largest smartphone market, where tech giants are vying for share among Chinese consumers.

According to data from research firm IDC, Apple retained second place in the market with a 15.6% share, down 0.5 percentage points year-on-year. In contrast, Huawei reached third place with a market share of 15.3%, an increase of 4.2 percentage points compared to the same period last year. Vivo, which sells mainly affordable phones, remained in first place with a share of 18.6%.

This development reflects Huawei's return to the premium phone segment, which it launched last year with the launch of the Mate 60, equipped with a domestically manufactured chip. The move has allowed Huawei to reach a wider range of customers and compete with upmarket brands such as Apple. Further strengthening Huawei's position was the launch of…