Starbucks will drastically reduce its menu: Fewer drinks, shorter lines, higher profits?

The American coffee giant Starbucks is planning major changes to its menu. The company plans to significantly reduce the number of drinks and meals on its menu in the coming months. This is in a bid to simplify the menu, reduce waiting times and improve the overall customer experience.

Massive menu cuts

Starbucks $SBUXCEO Brian Niccol announced that the company plans to reduce the number of drinks and meals by approximately 30%. He has not yet disclosed the specific items that will disappear, but he has previously pointed out that Starbucks' menu is too complex, leading to long lines and slower service.

The company has already ended sales of its controversial olive drinks and iced energy drinks. On the other hand, it has recently introduced several new products, including a cortado espresso drink and the return of pistachio flavors.