Cheap electromobility as a weapon for Volkswagen: Will it win back Europe or succumb to the Chinese offensive?

Volkswagen is launching its most aggressive offensive yet in electromobility - by 2027 it will launch nine new models, including the ID.Polo for less than 25,000 euros and the "people's" ID.Every1 with a price tag of around 20,000. The goal is clear: to dominate the European market and become the "Tesla of the mass market". But Chinese manufacturers like BYD are already planning their own production directly in the EU, and competition from Renault and Stellantis is not sleeping. It will be decided whether VW will regain dominance or be just one of many players in the fiercest automotive battle of the last decade.

The European car market is on the cusp of the biggest transformation since the introduction of the internal combustion engine. The share of pure electric cars has already climbed to more than 15% of all registrations in the first half of 2025 and is set to account for the majority of cars sold in the EU by the end of the decade. Regulation is pushing manufacturers to move…

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