Personal finance platforms rarely fail because users stop needing them. They fail when the economics of attention change. That is exactly why this business stands out today—and why the market still refuses to trust it.
After being forced to rebuild its traffic model and prove independence from search algorithms, the company is now producing margins more typical of software monopolies than consumer fintech. The real investment debate is no longer about demand. It is about durability: can a platform built on comparison and intent remain structurally profitable when distribution rules change again?
Top points of the analysis
Gross margin of over 90% confirms exceptionally good unit economics
Transition from deep operating losses to net profit within two years
Significant operating leverage finally translating into results
Low debt and high liquidity reduce cyclical risks
Valuations still reflect past risks, not current business realities
Distribution stability and credit cycle remain key factors