🚀 Zscaler $ZS expands its zero-trust push into the SMB market

Zscaler and Carahsoft are expanding their partnership to make Zero Trust Exchange more accessible to U.S. small and mid-sized businesses.

The strategy includes:

• Standardized security bundles

• Simpler, SMB-friendly pricing

• Faster deployment and onboarding

• Carahsoft’s reseller network as a key distribution channel

Why it matters: SMBs face many of the same cyber threats as large enterprises, but often lack the budget, expertise, and resources to deploy complex security solutions.

Making zero-trust security easier to buy, deploy, and manage could significantly expand Zscaler’s addressable market.

For investors, this is a move worth watching: channel expansion + a growing cybersecurity market + deeper penetration into the underserved SMB segment.

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#Zscaler #ZS #Cybersecurity #ZeroTrust #CloudSecurity #SMB #Investing