The first day of October will also be marked by the results of $NKE.

📉Nike is the most shorted in its history.

📉The stock is down 80% from its ATH.

📉Brand strength is fading

📉The dividend has risen to 4.58%

According to S3 Partners data, short interest reached a record 87 million shares. The share of shorted stock has thus increased over the past year from just under 3% to more than 7%.

But short sellers have continued to add to their positions during this year's decline rather than taking profits. This year they reportedly have an unrealized gain of around $1.4 billion.

The stock has lost about 27% since the last earnings in late May, is down 55% from last year's peak, and is trading near its yearly low. Last week, after 18 years, it dropped out of the S&P 100 index, Kylian Mbappé moved to competitor $ONON, and $DKS warned in August that Nike is significantly discounting poorly selling merchandise. So Nike's problems are really piling up.

Analysts point out that retailers are canceling or reducing orders for spring 2027. The market expects revenue to bottom in the first half of fiscal 2027 with a year-over-year decline of 4% and to stabilize in the second half.

If the company with the new CFO lowers its second-half outlook on tomorrow's call, pressure on the stock may continue.

I wouldn't touch these stocks with a ten-foot pole. I follow it, but I don't want to have anything to do with it.