Analysis of British American Tobacco: Where does the tobacco giant stand?

A segment that has been with us almost since time immemorial and may very well be with us for a long time to come. Moreover, it is based on the fact that it creates addiction in people. It is, after all, a brilliant business model. How can this company take advantage of that?

British American Tobacco $BTI is an international tobacco company based in London, one of the largest tobacco companies in the world.

BTI focuses on developing low-risk categories such as e-cigarettes and snus. In 2020, this category accounted for 6.1% of the company's revenue. BAT also invests in research and development of new products and technologies to remain competitive in the market.

The company has good numbers, but the tobacco industry is heavily regulated and BTI has to deal with risks associated with regulation, such as higher tobacco taxes and advertising bans. The company also faces increasing pressure to regulate e-cigarettes and snus. BTI seeks to improve its environmental, social and governmental…