Apple Analysis: The world's tech leader is great. But can it be even better?

Apple probably needs no introduction, because almost everyone knows it. On the other hand, I'd like to follow some layout of my analysis, so let's introduce it. You may be surprised by some things that are obvious at first sight!

Basic overview

Apple $AAPL is an American multinational technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is headquartered in Cupertino, California.

Apple specializes in the design, development, and sale of electronic devices, computer hardware and software , and online services. Its products such as iPhone, iPad, Mac, Apple Watch, AirPods, and software such as iOS and watchOS are icons in open innovation, simplicity and elegance. Services include Apple Music, Apple TV+, Apple News+, Apple Card and iCloud. And these are perhaps more important than many investors realize.

Apple is the market leader in smartphones, tablets and streaming media. Its products and services are widely used by individuals and organizations. Apple's total…

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