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I wouldn't go into this business. For one thing, I don't drink it, but that's not the main reason. It seems to me that the competition can expand pretty quickly and these stocks are already expensive.
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Celsius Holdings : Energy Drinks with Rocket Growth
-$CELH manufactures sugar-free energy drinks made from natural ingredients with thermogenic properties that promote a faster metabolism.
-$CELH Is the third largest energy drink brand in the U.S. and has a distribution agreement with PepsiCo.
- In 2023 ,$CELH achieved sales of $1.3 billion, up 102%, and EBITDA grew 316% to $296...
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For me, definitely $NU , $SOFI then I'd like to increase my positions in $GOOGL , $META , $AMZN . I'm curious, why specifically $PYPL ? What do you expect from it and at what price levels would you not hesitate to average down the position?