3 tech stocks to focus on during the pullback

Since the start of 2023, the S&P 500 has risen 14%, while the tech-heavy Nasdaq Composite has risen nearly 38%. The recent surge in stocks has many wondering if we are in a new bull market. While stock prices have risen, uncertainty remains in the broader economy. The Federal Reserve recently paused its cycle of aggressive interest rate hikes. However, the federal funds rate is at its highest level since 2007, and concerns persist about how higher interest rates could affect the economy.

1. Meta $META

Meta Platforms dominates digital advertising with its family of apps that includes Facebook, Messenger, WhatsApp and Instagram. According to Insider Intelligence, Meta has a 20% share of the digital advertising market. Only one company, Alphabet's Google, is ahead of it with a 28% share.

Last year, Meta struggled as a challenging macroeconomic environment led many companies to cut back on ad spending. While the number of ad impressions grew by 18%, the average price per ad fell by 16% and r…