Does anyone have $LULU-1.7%loaded ? I'd love to hear your thoughts.
I am unable to evaluate the long-term sustainability of their competitive advantage, which is supposedly all about customer loyalty due to the company's strategy of building a positive relationship with their customers through various workshops, sports lessons, etc. Their site has a very fast turnover of offers, which are limited, forcing customers to constantly monitor the site and make more impulse purchases.

The numbers are incredible, they don't compare to, say, $NKE+0.4%. The question is how much it can scale, and whether Luluemon will be outbid by Chinese, cheaper competition.


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