🌟📊 Starbucks: mixed results and new opportunities!
Starbucks Corporation $SBUX is an American company that is known as one of the largest coffee shop chains in the world. Since its founding in1971 , the company has grown to thousands of locations around the world, offering a wide range of coffee drinks, pastries, sandwiches and other products. The company is known for its emphasis on quality ingredients and innovative products. In addition to traditional coffee shops ,Starbucks is actively developing packaged beverage and food sales through retail partners.
The company announced its quarterly results, which brought mixed news. While earnings per share met expectations at 93 cents, sales came in at $9.11 billion, which was less than the expected $9.24 billion. 📉
Highlights: China saw a decline in store sales of 14 %, due to lower demand and competition from local cafes.
In the US domestic market ,store sales declined by 2 %, with store traffic down by 6 %. 🍂
New products such as Summer-Berry Refreshers with pearl-inspired beanshave been a big hit, breaking the record for product launches. Customers are also looking forward to the return of the popular Pumpkin Spice drinks in the next quarter. 🎃☕
The company is also upgrading its mobile app, which should improve the customer experience and reduce complaints. 📱👍
Starbucks Despite these challenges, it continues to explore new avenues for growth, including potential strategic partnerships in China. In the past quarter, it opened 526 new stores, signaling its continued expansion. 🚀
What do you think of Starbucks, which currently offers a dividend yield of around 3%?
I believe the company will start doing well again, but I don't care much for the stock this way.
The power of brand keeps this company afloat. Otherwise, I don't find it particularly interesting. I've never invested in it, although I once thought about it. I wouldn't do it now. The dividend is tempting, though.