☕ Starbucks' new boss speaks out and shares rise in response!
Starbucks $SBUX+0.8% is the largest coffee chain in the world. New CEO Brian Niccol, who recently replaced Laxman Narasimhan, brings ambitious plans and a clear strategy to improve this global coffee giant. Brian previously served as CEO of Chipotle Mexican Grill $CMG+1.8%, where he successfully led the transformation and improved its performance.
The company's stock is already responding positively - up more than 25% in the past month to approximately $97 📈
Starbucks
SBUXKey changes outlined by the new CEO:
A return to "community café" - Niccol aims to recreate an atmosphere where people can meet, work and relax. Cafés should once again be community hubs where customers feel welcome. This vision can help rebuild brand loyalty and improve the customer experience.
Focus on consistency and efficiency - In the past, Starbuckshas faced criticism for crowded menus, inconsistent drink quality and long wait times. Niccol admits in his open letter that the company "does not always meet its challenges," but sees these weaknesses as opportunities for growth. Faster service and higher quality standards are clear priorities for 🛠️.
Employee support - Niccol emphasizes providing better career opportunities for employees and creating an environment that supports their growth. A happy team means happy customers.
In the early days 100 days, he plans Niccol personally visit the cafes, meet with partners and suppliers and take an active role in implementing the changes. To me, this approach is a sign of strong leadership. 🏃♂️.
Starbucks faced challenges not only internally, but also faced external pressures, including activist investors. Niccol but he has a wealth of leadership experience Chipotle, making him the ideal leader for this transformation.
Starbucks
SBUXThe company has a solid customer base and could regain a strong market position with new leadership 🌍. However, let's keep our feet on the ground, not all promises can be fulfilled. Only the future will tell if this transformation will really be successful and bear fruit!
How do you like the new CEO of Starbucks?
It's a nice change and it was needed. I believe the company will start doing well again, but I don't want $SBUX+0.8% stock in my portfolio .+0.8%
The stock is up, but the last two quarters have not been good and the company has not done well. I wonder if that will change now with a new CEO.
I have $SBUX+0.8% stock in my portfolio and the CEO change was the right move.
The shareholders obviously welcomed this with open arms. I'm not one, so it's a bit beyond me, but the growth for yesterday's session was nice. We'll see if the price looks over 100.