💼 Formula 1 & LVMH: A new era of luxury and motorsport for $1 billion! 🚀
Formula 1 $FWONK has completed a historic agreement with LVMH $MC.PA, one of the world's largest luxury goods conglomerates, that will bring the sport a $1 billion investment over the next 10 years. This partnership not only promises huge changes in the motorsport landscape, but also brings new business opportunities for all who follow developments in the world of luxury brands and sport.
In July this year, I was at the Hungary to watch the world's most watched and prestigious motorsport event. After leaving Rolex, I'm excited to see the company LVMH alongside the legendary Formula 1.
🎖️ What changes are coming to Formula 1?
Champagne Moet & Chandon will replace the podium Ferrari Trento. Yes, when the champions lift their trophies, it will be the bubbly from LVMH, that will be splashing all over the stage! 🥂
Luxury trophy cases from Louis Vuitton: The most prestigious trophies in the world of motorsport will be delivered in elegant cases, created by the hands of master craftsmen from the iconic brand's workshops.
Tag Heuer As the new stopwatch: No longer will we see the classic clock from Rolex. Instead, timekeeping will be taken over by a brand with deep roots in motorsport - Tag Heuer.
This deal is no accident. With F1growing in popularity thanks to the series on Netflix and expanding in the US with three new races a year, LVMH recognizes that the demographics of fans are changing. A younger and dynamic audience, hungry for experiences and luxury, offers the perfect opportunity for LVMH to connect its prestigious brands with motorsport icons. As he said Stefano Domenicali, CEO of F1:
"Our sport is about continuous improvement, which resonates with the values that LVMH stands for. We look forward to bringing a completely new and unique experience to our fans through this agreement."
The coming together of these two global players is a clear signal that luxury and motorsport have the potential to reach new commercial heights together.
Watch as this partnership shapes not only the luxury goods market, but also global expansion Formula 1. From a greater presence in USA to the growing interest in Asia and other regions, this move could have a significant impact on the development of brands LVMH and F1.
What do you think of the new partnership between LVMH and F1? Do you follow F1 racing?
Good cooperation. I read something about it and like others I hope the investment pays off😃
Wow, but I see $FWONK stock is up very nicely. I totally missed that.
I think it's a nice collaboration. If $MC.PA is still going down, I might buy in.
Well, I sincerely hope that this investment will pay off and that the money will return in the form of more customers thanks to this partnership.
I'm starting to like the $MC.PA price. If it comes back a little more after the September shot, I'll probably go for it.
I wonder if they will get a return on their investment and if I am able to know the return at all as an investor. Some companies are so strong that they don't need to spend hardly anything on marketing, and F1 probably won't be a cheap affair.