Nike is consolidating its position: New 12-year deal with NBA

Nike, the well-known sports apparel and footwear manufacturer, has announced a major extension of its partnership with the NBA and WNBA. The new 12-season agreement gives Nike exclusive status as a supplier of uniforms and other apparel to these prestigious leagues. The partnership will also include continued collaboration on marketing and content. The move underscores Nike's commitment to taking basketball to the next level while focusing on the needs of athletes and fans alike.

Yesterday, in New York City, a major event was held where Nike officially announced that it will continue its partnership with the NBA and WNBA. The company's CEO, Elliott Hill, who took the helm last week, used the occasion to stress that this collaboration is proof of Nike's continued focus on athletes and consumers. "If we can keep athletes and fans at the heart of what we do, we will be able to come up with new and exciting ways to celebrate the game and help grow it," Hill said.

A number of sports stars…