So it looks like 2025 will be a bit more "interesting" for the EV sector again 🩸
BYD has asked suppliers to accept price cuts next yearin a signal that the Chinese EV maker is preparing to step up its brutal price war in the world's biggest car market.
The email suggests that the electric carmaker is preparing for more discounts in the coming year. The price war in China's auto market, which has raged for at least two years, has sparked a wave of consolidation and brought smaller players to the brink.
BYD has so far come through the turbulence largely unscathed, if not strengthened. Earlier this year, it led a new round of industry-wide price cuts, successfully gaining market share and pushing out weaker competitors.
The electric-car maker has become China's best-selling car brand, having sold about 3.2 million plug-in hybrid and electric vehicles this year, including a record half-million vehicles in October. It is on track to sell at least 4 million units by the end of the year.
I totally agree. Automakers have a lot to change and EVs have high potential thanks to Trump. We'll see how it plays out.
I've been watching BYD for a while now and I find it an interesting company, but I'm not going to invest in it just yet.