A European colossus that rewards patient investors
This time, we focused on a company that is one of the best-known names in cosmetics and body care, not only for its portfolio of brands, but also for its ability to reach customers across continents and price segments. It operates in more than 150 countries, generates annual revenues of over €43 billion and paid a dividend of €7 per share for 2024, or €7.70 for long-term shareholders.

An interesting feature here is the high proportion of insiders - over 57% of shares are held by the founding family and management, which is exceptional in the European context. In terms of numbers, the company has managed to increase margins even in challenging times: operating margin climbed to a record 20%, free cash flow increased by 8.6% and net profit was €6.41 billion. Although the pace of growth has slowed slightly, financial indicators remain strong.
🔑 Top points from the analysis
- Global leader in cosmetics - Operates in more than 150 countries, with annual sales of over €43 billion and a broad…