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Apple at a crossroads: the indestructible giant or the future Nokia?

BR
Bulios Research Team
· August 21, 2025 · 20 min read

Until recently, Apple was synonymous with innovation and reliable growth. But today, more and more investors are questioning whether it can keep up with the AI and new technology revolution. While competitors like Microsoft, Alphabet and Nvidia define the direction of the industry, Apple relies on its ecosystem and brand. Are we witnessing the beginning of an inevitable retreat, or an undervalued opportunity for long-term investors?

Top points of analysis

  • Slowing innovation: Apple has so far been rather defensive on artificial intelligence and new platforms, raising concerns about whether it is missing out on a key technology wave.

  • Risk of a "Nokia scenario": The dominance of the iPhone is still huge, but dependence on one product is dangerous - all it takes is for the market to switch to a new technology platform and the position can erode quickly.

  • Regulatory pressure: Both the European Union and US authorities are stepping up antitrust actions that could severely constrain Apple's…

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