On the road to $60 billion: Salesforce is transforming its business

Just a few months ago, it looked like Salesforce had reached a dead end. After years of dynamic expansion, growth slowed, margin pressure intensified, and the stock plunged by nearly a third. But at this year's Investor Day, the company showed that its story is far from over. Salesforce is redefining itself again - from a classic CRM systems provider to a comprehensive data-AI platform with ambitions to achieve more than $60 billion in revenue by fiscal 2030. It's a goal that exceeds the expectations of analysts and most of the competition in the enterprise segment.

The key to this transformation lies in the combination of data, artificial intelligence and its own ecosystem of cloud services. Salesforce has become one of the largest investors in internal research over the past few years, spending over $10 billion on developing next-generation tools for data analytics, predictive modeling and generative AI. The result is the emergence of a fully integrated platform that allows companies…

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