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Down 22% in a month: a real opportunity if SoFi executes in 2026

BR
Bulios Research Team
· February 10, 2026 · 13 min read

SoFi often behaves like a sentiment barometer for the entire fintech and high-beta growth space. When markets grow cautious—whether due to interest-rate fears, tighter credit conditions, or a general shift toward risk aversion—SoFi tends to get hit harder and faster than more established peers. That dynamic, however, is exactly what creates moments when price action and fundamentals move in opposite directions.

The setup for 2026 is unusually concrete. Management is guiding toward continued strong member growth, further scaling of deposits and lending, a higher mix of fee-based revenue, and a step-change in profitability. The core question for equity investors is not whether SoFi can grow, but whether the pace and quality of that growth are strong enough to justify a valuation that remains demanding even after the sell-off.

Top points of the analysis

  • SoFi showed its operating leverage for the first time in 2025: adjusted EBITDA reached about $1.05 billion and margins moved to 29%.

  • Growth…

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