Investing in automation? The obvious choice. Here is my selection of 4 interesting options

That automation is spreading across every industry at lightning speed is clear to all of us. We know that there is a big investment opportunity here too. It's just that there are so many options that it can be a bit of a struggle to keep up. I'll try to lay out a few options here that I've come across recently and found interesting.

Automation is the daily bread of every industry

Automation, robotics... call it what you will. The important thing is that its goal is to make it cheaper, faster, more efficient and safer and more accessible in perhaps every field of human activity. Whether it's machines that take over heavy, dangerous or repetitive work from humans, autonomous vehicles that can work 24 hours a day, or just maybe devices that make our daily functioning easier. Automation is everywhere.

It's just that the possibilities are vast. It's hard to make sense of it all. And it's even harder to know where the biggest opportunities are. No one knows for sure. And I'm no exception. But I can offer a few options that I like, or that I consider to be grey mice in the shadow of the supertrends that are instead being talked about everywhere.

I'll just point out that I'm not going to address here at all the potential valuations and suitability of the companies themselves. Let's leave that for another day. I'm all about interesting products and technologies. I don't take into account how their parent company is doing 😇.


$HON+0.1% and in particular its Performance Materials and Technologies arm offers automation controls, instrumentation and software and related services. Reportedly, Honeywell's automation is being used in more and more factories and industrial plants across the world and industry.

But Honeywell's reach is as wide as you can imagine. They reach into just about every sector of human activity. They make catalysts and adsorbents, materials for end products such as body armor, nylon, computer chips and pharmaceutical packaging. Its aerospace segment offers auxiliary power units, engines, integrated avionics, environmental and electrical control systems, engine management, flight safety, communications, navigation hardware, data and software applications, radar and tracking systems, and aircraft lighting. Aircraft systems and parts.

The company's Honeywell Building Technologies segment offers software applications for building control and optimization; sensors, switches, control systems, and energy management devices; access control; video surveillance; fire products; and systems installation, maintenance, and upgrades. It also competes with 3M in the field of security features, garments and devices.


$ROK+3.3% is one of Honeywell's biggest competitors right now. Unlike Honeywell, however, it is not as broad-based and focuses specifically on automation. Especially industrial automation. The company operates in three segments: Intelligent Devices, Software and Control, and Lifecycle Services. Its solutions include hardware and software products and services. The Intelligent Devices segment offers drives, motion, safety, and sensing devices, industrial components, and custom-configured products. The Software & Control segment offers control and visualization software and hardware, information software, and network and security infrastructure solutions. Their clients include many industries including automotive, semiconductor, warehousing and logistics, as well as general industries including printing and publishing, marine, glass, fiber and textile, airports and aerospace. In addition, industries such as food and beverages, life sciences, household and personal care. There are also waste and water industries.

The list is endless and obviously their products are really suitable for just about anything. So I consider them a potentially solid choice.


Here I would like to highlight the automotive industry in general. The strides we have made in recent years moving forward are absolutely INCREDIBLE. Almost nothing fundamental about the automobile has changed in the last century. There have, of course, been streamlining and fine-tuning of existing principles. But the revolution that turned the world upside down came (and is coming) only in the last few years. I am talking in particular about autonomous driving. Of course the loudest name here will always be $TSLA+3.0%. But it's not the only one. Almost all of the aggressive young automakers are stepping on the gas of this revolution with their desire for autonomous driving and autopilots.

And with their drive and desire, they have already begun to tear down even established brands like $F+4.0%. Even the tech giants that aren't so concerned have begun to smell an opportunity, like the likes of $AMZN-0.3% and their push for automated delivery services, warehouses, etc.

In the automotive industry, however, automation is being felt in the manufacturing process itself. We've probably all seen footage of, say, a Skoda plant, where all the employees are more like operators of machines and robots than doing anything. Not to mention the near-automated line at Tesla.


Having skewered him in the previous paragraph - I consider Amazon to be an absolutely brutal pioneer (or at least popularizer) of automation. Judge for yourself.

But Amazon's automation doesn't stop at their warehouses alone. In fact, they provide it in a different form to their partners and sellers as well. It can also mean automating specific tasks to improve efficiency, sales performance or simply to save time. Automation allows salespeople to focus on higher-level business development strategies instead of wasting time on tedious tasks.

In fact, 68% of sellers on Amazon already automate a significant portion of their business. For more or less a fee, Amazon will do everything for you. All the "physical" part, that is.

The conclusion?

Automation is there, has been there, and will be there. And will be, I would underscore. Humans naturally want to make life easier for themselves. And that's what automation is for. Moreover, to make a profit, streamlining the process is also necessary.

The opportunities are many and will increase as technology advances and computing power increases. But perhaps I see a problem in the widening social scissors, as unskilled positions will soon be replaced by machines and robots, and unskilled labour will be harder and harder to find. That, of course, is another debate.

What is your tip for an interesting opportunity in automation? Share in the comments!

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Disclaimer: This is in no way an investment recommendation. This is purely my summary and analysis based on data from the internet and a few other analyses. Investing in the financial markets is risky and everyone should invest based on their own decisions. I am just an amateur sharing my opinions.

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It's just that the possibilities are vast. It's hard to make sense of it all. And it's even harder to know where the biggest opportunities are. No one knows for sure. And I'm no exception. But I can offer a few options that I like, or that I consider to be grey mice in the shadow of the supertrends that are instead being talked about everywhere.

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