E.l.f. Beauty (ELF) - Rapid growth and global expansion

1. Rapid brand growth:

- Strong stock growth: $ELF Beauty shares have risen 424% over the past three years, demonstrating the brand's tremendous success in the market.

- Innovation and Marketing.

2. Revenue and market share growth:

- 50% Revenue Growth: In the last quarter, the company's revenue grew 50% year-on-year.

- Leading cosmetics brand: $ELF has become the second largest cosmetics brand in the U.S. and has doubled its market share in the last three years.

3. Expansion in skin care:

- Acquisition of Naturium: The acquisition of skincare brand Naturium in 2022 has significantly boosted the company's growth in this category.

- Growth in skin care: $ELF's skin care sales grew 32 times faster than its competitors.

4 Global Expansion:

- Success in the UK: $ELF jumped to #4 in the UK market from its previous #8 position within one year.

- Increasing awareness in Canada: the company also improved its position in the Canadian market, where it is now ranked 4th.

5. Competitive Advantage:

- Affordable Quality: $ELF offers products that are affordable and compete in quality with premium brands, disrupting the traditional $100 billion cosmetics industry.

E.l.f.. Beauty is one of the fastest-growing consumer brands, solidifying its position in the global marketplace through strong product offerings and strategic acquisitions. The company is well positioned to continue its growth and represents an attractive investment opportunity, particularly as it expands into skin care and international markets.