Affirm: Future market leader "Buy now, pay later
Adopting a customer-centric approach, Affirm is emerging as one of the most attractive players in the fast-growing buy-now, pay-later (BNPL) market. This model provides customers with credit for individual transactions, helping them avoid accumulating excessive debt. Affirm's unique approach, which includes a policy of not charging late fees, has won the trust of users and strengthened its position in the market.
Growing user base and strong partnership with Apple
Affirm $AFRM-0.1% has built a broad customer base of 18.7 million users. Many of them make purchases through the Affirm app or use the Affirm Card, which allows them to split purchases into individual loans. With more than 300,000 merchant partners, including big players like Amazon and Shopify, Affirm has experienced revenue growth of nearly 50% since the beginning of last year.
A key milestone was also the integration of $AFRMdirect-0.1%into Apple Pay after Apple discontinued its own BNPL product in June. The partnership gave Affirm access to approximately 153 million iOS users in the United States, further expanding the company's reach and growth potential.
Outlook and future potential
Although $AFRM-0.1%stock is down 77% from its 2021 highs, the company's continued moves toward profitability and expanding its reach suggest that this decline could soon reverse. Thus,$AFRM-0.1% could be an interesting long-term investment with the potential to become a leader in the BNPL market, especially with its customer-centric strategy and strong partnerships with tech giants.
The company is doing well now, but it's a big risk for me.
It's quite a risky business isn't it?😅I mean for a small company like this. If it's just building on that, it only takes one thing to go wrong and it will fall like dominoes.
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The drop from the peak there is large. To get me to consider buying, though, I'd like a price below $40. We'll see what happens with this company in the future. Hopefully it will only go for the better.
The stock may have fallen, but the company has been doing very well the last few quarters and the stock has been rising. This looks like a really interesting opportunity.
The slump there is really big, which I hate to see. I won't be buying their stock.