The tobacco industry faces strong regulatory pressure, changing consumer preferences and increasing demands for sustainability. In the midst of these challenges, Philip Morris International is emerging as a clear leader in redefining the entire industry - from combustion to a smoke-free strategy. While many competitors are struggling with declining volumes and stagnating revenues, PMI is showcasing consistent growth, strong profitability and, most importantly, successful product portfolio diversification.

The first quarter of 2025 provided compelling evidence that the transformation to a "smoke-free future" is not just a marketing slogan, but a real business model that generates tangible results. The share of these products is approaching half of total sales and profits, the ZYN brand is breaking records in the US and IQOS is further strengthening its position as number one in Europe and Japan. At the same time, PMI maintains stable earnings in the traditional cigarette segment and is…