AppLovin kicked off 2025 at an exceptionally strong pace and confirmed that the transformation towards a pure B2B marketing platform is bearing fruit. In the quarter ended March 31, the company achieved 40% year-over-year revenue growth to $1.48 billion, with the dominant advertising segment jumping 71% to $1.16 billion thanks to explosive growth in demand for its Axon 2.0 platform.
A major milestone in the quarter was the announcement of the sale of the entire gaming division (Apps business) to Tripledot Studios. This move not only completed the strategic transformation of the company, but also paved the way for a full focus on growth in ad technology, predictive analytics and AI-powered monetization. Investors also appreciated the capital discipline - AppLovin$APP repurchased 3.4 million of its own shares worth $1.2 billion during the quarter. This puts the company into the next phase of its evolution with exceptional momentum, clear focus and high profitability.