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Booking Holdings in 2026: An opportunity after a market correction and a historic stock split?
The company Booking Holdings $BKNG is an undisputed global leader in online travel booking. Today I’ll try to introduce the company to you in a bit more detail.
Company profile: How does this digital empire work?
Booking Holdings doesn’t own hotels, airplanes, or rental car fleets. It...
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I had previously thought about buying shares of $ABNB, but ended up not buying them. However, I find $BKNG quite interesting as it has very good numbers and has been growing strongly recently. The stock is overvalued right now though, so we'll see if maybe there's a correction after this week's results.
The business is great, and I also think this is just a weaker period; $BKNG will grow again afterwards.