🚀📈 Shares in the Barbie company have seen a sharp rise after a buyout offer from L Catterton!

Mattel, Inc. $MAT focuses on the manufacture and sale of toys and entertainment products. The company boasts a portfolio of iconic brands such asBarbie, Hot Wheels, Fisher-Price and American Girl. The company strives to innovate and expand its influence not only in toys, but also in digital content and experiential activities. Mattel emphasizes sustainability and social responsibility, striving to create a positive impact on children and families around the world.

A private investment company L Catterton today announced a plan to buy out US toy maker Mattel. This information caused a significant increase in the share price.

According to the agency's sources Reuters it is not yet certain whether the company L Cattertonbacked by the giant LVMHwill be able to convince Mattel to sell. But the move could inspire other bidders, including rival Hasbrowhich is reportedly considering a bid of its own.

Hasbro and Mattel have had unsuccessful merger talks in the past. But now, following the news ,Mattel shares have jumped by more than 15 %, which currently translates into a price of approximately $18.68 per share. For the year 2024 ,the stock has fallen by 0,64 % and over the past 12 months ,they've fallen more than 13 %.

UBS analysts earlier this year reaffirmed a rating of "Buy" for Mattel. They note that while Mattel is still betting on investing in content with a low cost of capital, it appears to be taking calculated risks with well-known franchises. This includes low-budget movies or digital investments, which should yield outsized returns.

🔍 Mattel is still looking to leverage the full potential of its portfolio and is at the beginning of a transformation to be more focused on leveraging its well-known brands.

What do you think of this well-known toy manufacturer?