Starbucks shakes up management: new CEO arrives with ambitious vision

Starbucks is in the midst of tumultuous changes that could fundamentally affect its future. In response to the long-standing crisis and pressure from activist investors, the company's management has decided to take a major step - appointing a new CEO. With this move, Starbucks is preparing for a new era that should bring both stability and new growth. What are the reasons for these changes and what can we expect in the future?

In mid-August, at a time when many customers were enjoying their favorite iced beverage, Starbucks $SBUX announced a decision that could fundamentally affect the future of the company. After months of uncertainty and declining sales, Starbucks decided to bring in Brian Niccol, the current head of Chipotle, as CEO. The move is seen as a major effort by the company to turn around the current crisis.

Niccol, who will officially take over on September 9, replaces Lax Narasimhan, who lasted less than 18 months in the role. His appointment has been received positively by…