MNTN (IPO): Smart TV advertising star goes public

MNTN (read "mountain") is heading to the stock market with a goal of raising up to $187 million and a valuation of up to $1.24 billion. The company specializes in advertising on smart TV (Connected TV/CTV) - a fast-growing market where traditional TV is losing ground and marketing is shifting to streaming platforms (YouTube, Hulu, Netflix, etc.).

• The CTV market is growing at a double-digit rate. Cord-cutting is a trend especially among younger generations.
• Strong revenue growth:
• • 2024: +28 %
  • Q1 2025: +47 %
• Loss reduction: From -53.3m. USD -53.5 million to -USD -32.9 million. USD
• IPO offering:
• • 11.7 million shares at $14-16 = proceeds up to $187 million. US$ 187.00
  • Ticker: MNTN (NYSE)

• The actor and entrepreneur is a creative director.
• Past accomplishments: Aviation Gin, Mint Mobile - extremely profitable exits.
• At MNTN, it's not just about the face - Reynolds is involved in creative, campaigns and strategy.

• IPOs include BlackRock, Fidelity, Qualcomm
• BlackRock is interested in $30 million in shares

• Target: small and medium-sized businesses (SMBs) that want "TV advertising like social media"
• If MNTN can build a stable customer base and maintain its innovation edge, it could become a key player in streaming advertising

MNTN's IPO is an attractive ticket into the world of targeted TV advertising connected to data and creativity. With Ryan Reynolds, growing revenues and the backing of large funds, the company is piquing interest - but like any tech IPO with dynamic growth and loss-making performance, it comes with risk and opportunity. But the potential is definitely there.